Tag: book marketing (Page 1 of 2)

Celebrating (or not) the Release of the YA Dystopian Thriller BLACK BUTTERFFLY

May 22, 2024 / Katie L. Carroll

Honesty time…I don’t enjoy book release days. Part of that is because by the time a book comes out, it’s old news to the author. My brain is like, “Been there, done that, let’s move on.” I’ve already been working on a bunch of other projects since I finished BLACK BUTTERFLY, and now I’m supposed to keep talking about that old project?!

It’s not that I don’t love the book that’s just come out. I’ve probably spent years working on it, which is most certainly true for BLACK BUTTERFLY (see “The 10-Year, 230-Rejection Journey of the YA Thriller BLACK BUTTERFLY”). I love all my books and want them to find readers, but I’m also ready to move on to my newer projects, which are much more exciting to me than my finished books.

There’s also the inevitable disappointment of release day. My release days aren’t exactly leading to big sales numbers, and I’m not sure what number might make it feel less disappointing, but I certainly haven’t reached that on release day. Maybe I never will, even if I started hitting big numbers. The sales numbers (or lack thereof) aren’t what keeps me going as a writer.

The excitement of a new idea popping into my head at the most unexpected moment. An idea sticking around in my mind long enough to quietly develop in the background until it demands I open up a blank page and start writing. The satisfaction of finishing a draft, typing The End, even though I know there’s more work to be done. Noticing an interesting theme in a draft and teasing it out with imagery and metaphor in revisions.

Those are the things that keep me going as a writer!

Once the book is released, there’s nothing left for me to do except try and get people to read it. And I’m not particularly good at that. I’m much better at writing and putting out a good story than selling one. I’m a writer, not a marketer. Though I do my best to do both things, it’s painfully obvious to me which is the one I meant to do.

With that being said, yesterday my YA dystopian thriller BLACK BUTTERFLY released. The day was “mid” as my 12-year-old so often says about his better days at school. Yet, I want to take this moment to recognize the huge accomplishment it has been to now have ten (!!!) published books to my name. That is no small feat. And no matter how “mid” the day felt, it’s a notable one for sure.

Is she the hero or the villain?

Black Butterfly wakes to a country devastated by terrorist attacks, supposedly at the hands of the Chinese government. She remembers nothing of her personal life—not even her name. All she knows is that she was in New York City on the day of the attacks. Though, she soon discovers she has an unsettling repertoire of violent talents.

Elijah and his found family of off-gridders from upstate New York take in Black Butterfly and mend her wounds. With nowhere else to go, she joins them as they head to a rally in Washington D.C. The eclectic group begins to feel like the family she can’t remember—or never had.

An encounter with Luca, a spy for a shadowy government agency, confirms Black Butterfly’s worst suspicions about who she was in the life she can’t remember. As more memories surface, Black Butterfly heads to the agency’s headquarters to find out who’s behind the terrorist attacks. It’s unclear whether she intends to reveal the truth or go back to her villainous way. And it’s more than her life she’s putting at risk.

Find the paperback on Amazon, Barnes & Noble, and Bookshop.org and the ebook on Amazon and Kindle Unlimited.

The Historical and Personal Inspiration Behind WITCH TEST

August 23, 2022 / Katie L. Carroll

My upper middle grade WITCH TEST comes out on September 13! Notice the “upper” as there are some heavy topics of bullying, depression, and dealing with the loss of a parent (though the actual passing of the parent occurs many years before the book takes place).

Liza, the main character, is 13 and in eighth grade. I’ve been recommending WITCH TEST as best for the 10-14 age range, rather than the more typical MG one of 8-12. This has made the marketing of the book less straightforward than my other middle grade PIRATE ISLAND. Billy, the main character of PIRATE ISLAND, is also 13, but the topics of the book stay more firmly in the core middle grade range.

Despite the marketing challenges, I think being in that upper age range was the best thing for the story. The upper MG/lower YA category tends to be underrepresented in books, and those readers deserve stories. Plus, the bullying and what I refer to as “long grief” draw on my own teen/preteen experiences and beyond.

My bullying experience took place at the start of middle school in sixth grade and the rumors my ex-friends spread weren’t calling me a witch, rather a lesbian (keep in mind I was in middle school in the early 90s). It was intense to go through that as an 11-year-old, and I decided to age Liza up to 13 to show readers a character who was slightly more mature and introspective than I was when I went through it.

As for the topic of the bullying in Liza’s world, I didn’t want to completely mirror my own. I really loved how PIRATE ISLAND blended local history (in this case Captain Kidd’s pirate history) into a contemporary story, so I wanted an historical tie-in for WITCH TEST as well. When I was brainstorming topics of local history, one of those I came across was the witch trials that occurred in Connecticut, which predate the Salem witch trials. It felt like the perfect metaphor for bullying in modern times.

As my long-time readers might have guessed, the long grief inspiration stems from the death of my sister, Kylene, when she was 16 and I was 19. I’ve often written about how her death has made me the writer I am today and how it has continued to influence my work (see “Why Is It Taking Me So Long To Write the Second Elixir Book?”).

The process of mourning someone is not linear. It never stops. While it does get “better” as time goes on and you find what I call a “new normal,” your feelings can also loop back and it’s awful all over again. I wanted to explore this long mourning in WITCH TEST, so that meant giving Liza even more tough topics to deal with. Her feelings of grief over her mom’s death are largely brought up in response to the bullying, and she wonders how she might be better coping with life if her mother were still alive. As she was only three when her mother died, Liza also ponders how you can miss someone you can’t even remember.

Add in Halloween and a haunted corn maze, and it all makes for a heavy, spooky story. It’s one that I love, and though I’m not typically a crier, I tear up every single time I read the climax scene in the corn maze. And I’ve read it many, many times!

I don’t think there’s anything in the story that younger middle grade readers CAN’T read, but they’re not going to get as much out of it as a slightly older reader. My 10 (almost 11) year old has read it and enjoyed it. He said, “WITCH TEST is intriguing, interesting, and heart-touching.”

About WITCH TEST:

Liza is sinking in a bubbling cauldron of middle school rumors.

When the entire eighth grade begins studying the Salem witch trials, it seems everyone is on a witch hunt…with Liza as target number one. Worst of all, her ex-best friend is the one who started a rumor that Liza bewitched a boy with a love potion.

As the bullying intensifies, Liza’s loneliness grows. More than ever, she wishes her mother were still alive. A glimmer of hope arrives when Liza finds her mother’s diary…until she actually reads it. Turns out Liza’s family connection to witches goes back for centuries. So much for the witch stuff being rumors!

If Liza can channel her inner witch at the Halloween night corn maze, she might find the strength to stand up for herself. If not, she risks losing a piece of herself to a growing depression and any hope of happiness.

WITCH TEST is an upper middle grade Mean Girls meets The Craft novel for pre-teens and young teens.

Pre-order now from Bookshop, Amazon, Barnes & Noble, Kobo, Google Play, IndieBound, Apple Books, Book Depository (for international folks), and many of your favorite book retailers.

A Geriatric Millennial Joins TikTok

February 8, 2022 / Katie L. Carroll

It’s been a weird start to the year where I can’t seem to get into any kind of rhythm. My husband had to travel for work in early January and there have been lots of interruptions to the kids’ school schedules, so it’s not surprising that I feel this way…it’s just annoying. These last two years have been so all over the place!

I did manage to join TikTok (find me here @katielcarrollauthor) , which I’ve been hearing can be an important marketing tool for authors. It’s too soon to say if it’s helping me actually sell any books, but I am having fun…even though I’m a “geriatric millennial” and therefore old in social media terms!

This super short one is my most viewed video:

@katielcarrollauthor
Love long YA fantasy! #EpicFantasy #booktok #YAbooks #authortok #ElixirSeries #ElixirSaved #books #yafantasybooks
♬ Our Conversations Aint Long – Your Friend

These two longer ones don’t have a ton of views, but they are more personal regarding my journey as a writer, so I’m partial to them.

@katielcarrollauthor
Elixir Saved read through in memory of my sister Kylene.#authortok #bookdedications #elixirseries #ElixirSaved #booktok #WhyIWrite #yafantasy
♬ original sound – Katie L. Carroll

@katielcarrollauthor
Shimmer passage of Elixir Saved in memory of my sister Kylene#Booktok #bookquotes #authorsoftiktok #ElixirSeries #ElixirSaved #Inverted
♬ original sound – Katie L. Carroll

Anyone else on TikTok? Share your info in the comments and I’ll make sure to follow you.

4 Simple Ways to Help an Author

November 30, 2016 / Katie L. Carroll

The holiday season is in full swing, and it’s a time for gift giving and charity. With the giving spirit in mind, perhaps you’re wondering how you can help out your favorite authors. Well, I have four simple suggestions on how to do just that this holiday season or anytime of the year!

Buy the Book

Okay, this one may seem like a no-brainer, but the absolute best way to help out an author is to buy their book. So maybe it’s not your favorite genre or aimed at your age category (or maybe you don’t read books…please tell me you read books!), buy it anyway. Notice this suggestion doesn’t say “read the book.” You can buy it without reading it (of course us authors want people to read our books, but we totally get it that a book is not for everyone…we’ll love you just for buying it, even if your never break it open). Give it to someone as a gift. Put it in your living room and when people come over, you can point to it and say, “Look! My friend wrote this book.” Ebooks are generally the least inexpensive option, so buy a digital copy and let it gather virtual dust. The more an author’s book is bought, the more likely they will make more books, and, ya know, the more likely they’ll be able to buy food and gas and stuff.

Pick Up a Free Copy

I’m not talking about going to Joe Schmo’s book pirating website and downloading a free, illegal copy of the book (and probably a virus or two on your computer). That doesn’t help us at all! Authors, especially those who have a series or several stand-alone books, will sometimes run specials where the first in a series or a book from their backlist is free. But we run these free promos on legit websites, like Amazon, Barnes & Noble, and other reputable book sellers. How does this help an author? So we don’t get money from this type of transaction, but we do get exposure. Enough free downloads means our book moves up on lists and maybe earns us a spot in one of those website’s newsletters. Also, if people like the free book, they may decide to pay for the other books we’ve written that aren’t being offered for free.

Write a Review

So you’ve bought your author friend’s book or you (legally) downloaded it for free. Now what? Remember how we said we really want you to read it (but understand if you don’t), that’s because we also love it if you take the time to write a review. It doesn’t have to be anything long (just long enough to hit a site’s minimum character count) or super interesting really. Something like, “I really enjoyed this fantasy adventure. Fans of Lord of the Rings would really like it too.” And it doesn’t have to be a 5-star rating. Authors (well, many of us!) want honest reviews. Don’t get personal about the author (even if you’re that author’s mom and want to tell them you love them); keep it about the book, its setting, its plot, its characters, and how all of it made you feel. The most important websites for reviews are Amazon and Goodreads. Amazon because if you get enough reviews to satisfy one of their algorithms, you will often get free marketing from them in the form of being a featured book or perhaps placed in their newsletters. Goodreads is where a lot of readers hang out and find their next book to read. If you do have a blog or somewhere on the Internet where you share your opinions of things, go ahead and put the review there too.

Give it a Shout Out

There are over 1 million new books published each year in the U.S. alone…that’s a lot of competition! In today’s publishing world, marketing–meaning getting the word out about your book–largely falls into the hands of authors, even those who are published with a big house. We are a creative, wonderful bunch, but marketers by trade we are not. That’s not to say there aren’t authors out there doing a fabulous job of marketing their books, but many of us don’t have the skill set or time to give the book the real push it needs to sell lots of copies. And no matter how much marketing time and money is put into a book, word of mouth is still one of the most important (if not the most important) ways a book is sold. Mention your author friend’s book to others. Ask your author friend for bookmarks or something you can share with your friends, families, co-workers, that guy in the grocery store who bags your groceries. Go to your library and request they purchase a copy. Same with your local bookstore. Ask if they have it in stock. If not, ask them to order it. We authors even have a name for the people who help us spread the word about our books: street team. Be a part of your favorite author’s street team, even if they don’t officially have one!

Being an author is awesome, but it’s not a great way to make a living. One report out of London found that only 1 in 10 authors make a living through their writing, and a crazy 17% made no money at all in one full year! The reality for many of us is that we have full-time jobs not related to writing; we are stay-at-home parents who are the primary caregivers to our kids; we write full-time but most of our income does not come from our novels. Any help we can get spreading the word about our books, we’ll take! And I can tell you that if you’re the one doing that, we will love you for all eternity.

How Readers and Authors Connect Poll Results

April 13, 2016 / Katie L. Carroll

I know a lot of you have been waiting for the results of the two polls I conducted on how readers and writers connect. To be clear, though I did take a statistics course in college, I ran no analytics on the statistical significance of the results. My intention was never statistical significance, but merely to see what writers and readers who check out my blog had to say. The poll was open to anyone who happened to stop by the post over the course of time the poll was active, so that means a (very!) limited pool of people.

And, drum roll please….the much-anticipated results:

The wording of the reader poll was “As a reader, I enjoy connecting to authors through…” followed by a list of options, and voters could check as many choices as they wanted. This poll got a total of 70 votes.

Voters could leave a comment and one actually did. “Often find myself Googling authors and going on their pages because [name redacted] likes to see a pic of the author. He also wants to know if they are alive or dead- his obsession currently.” So authors, make sure to have a picture of yourself on your website and your life/death status!

It’s no surprise that Author’s Blog took the top spot as a way readers connect to writers since this poll was conducted on an author’s blog. I also suspected Facebook would be a big one (and one of the reasons I finally created an author Facebook page, which I’d love for you all to check out here).

Wattpad had a poor showing, but that doesn’t mean it’s not a good place to connect, just that the audience for this particular poll doesn’t use it in that way. I’m actually dipping my toes into Wattpad with my collection of soccer shorts TALES FROM THE FIELD: 12 STORIES, 1 CHAMPIONSHIP. You may remember some of these stories from the Lightning Quick Reads blog, but the year ended before the final few stories did. I’ll be posting a story a week until all 12 are up (and they’re free!).

Okay, on to the other poll:

The wording of the writer poll was “As a writer, I’ve had success connecting to readers through…” again followed by a list of options, and voters could select as many they wanted. There were 30 total votes on this part.

Another strong showing by Facebook solidified my choice to create an author FB page. The Other option came out higher than I expected. I asked voters to provide specifics for this, and blog, website, and newsletter were included as answers. I didn’t provide blog and website specifically in this poll because I already have those and have definitely had success connecting to readers through these, so I didn’t feel like I needed proof of that.

I wanted to mention this because even though I wasn’t interested in that response for this poll, I do think it’s very important for authors to have a static website for readers to land on. A blog is nice for authors to have as well. It does require work, but I find it’s worth it for me. I have considered doing a monthly newsletter and am still considering it for the future, but at present I don’t have plans to start one. There simply aren’t enough hours of the day for that right now.

Wattpad is responsible for that pesky 0% at the top there, but again I’m taking all these results with a grain of salt. In both polls, On-line Author Events scored on the low side, and I’ll definitely be taking that into consideration when I plan any future online promotion and blog tours. Not that I won’t be doing online promotion, but I might work to optimize my exposure time vs. how much time I put into preparing them.

School visits was a category I considered including, but ultimately didn’t because I didn’t think it was the right audience for it. Also, I 100% know that school visits are an awesome ways for kidlit authors to connect directly to readers. The trick to school visits is booking them.

Those are my thoughts on the poll results. I hope you found them useful regardless of the statistical implications. I’d love to continue hearing your thoughts on how readers and authors connect. What’s worked for you? What hasn’t worked (which is sometimes more useful to share)? Do you care? (If you don’t why are you reading this?) 😉